10 Responses to “Level Lounge discussion”

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  1. fourthandeye

    I knew I'd forget something – there was also a healthy dose of skepticism when Yousefi claimed he would run this venue with just 5 employees and contract out security. FWIW – Buddha Bar said they would create over 100 jobs…

  2. Anonymous

    What other concerns -outside of this alley concern- of the residents need to be included in the "voluntary" agreement for this business to not be strong armed? If they agree on these alley measures is this a non-issue?

  3. Cary Silverman

    I think the owner has a nice concept, but understand some legit issues the surrounding neighborhood may ask for more details and try to address. The post lays out many of those issue well.

    It's probably not fair to compare this venue to Avenue (now renamed), but in terms of size/capacity and type of license, there are similarities).

    1. If the neighborhood wants assurance that this building will not be or become a pure nightclub, Fri, Sat night use, it might suggest the owner to amend to apply for a restaurant rather than tavern license. Otherwise, the owner may say it's not a club, but he's essentially getting a license to operate as a club (for those not familiar with intricacies of DC ABC law, there is such thing as a "nightclub" license, but it primarily is for adult entertainment venues). Sure, he doesn't want the headache of having to have a menu and serve food on a regular basis, but the neighborhood may not want a venue that is shuttered and provides little or no community benefit during the day and causes headaches (literally) at night.

    2. Parking. Avenue has relationships with two private parking lots I believe, which it regularly fills even with available street parking. "Levels" is about the same capacity and similar distance from the metro and, at least on weekend nights, I would expect similar traffic if it is successful.

    3. Adequate security is certainly an important issue.

    4. Alley access, as discussed.

    I wonder with respect to the hookah bar idea if the business needs to get a special license and whether the DC nonsmoking law has any restrictions on having a hookah bar inside a larger club (which would need to be nonsmoking). The owner may need to have his lawyers closely check this issue.

  4. washingtonydc

    I obviously hope that whatever the concept, it's a successful and responsible addition to the neighborhood.

    With that said, though, I'm disappointed that it'll only offer pre-made food–that limits its appeal to me greatly. I doubt I'd go to a club-like place, but if it were to offer real food, I could see myself enjoying leisurely lunches and dinners there.

  5. jaylin4dc

    Living in the hood, i'd want to visit for hookah or great food. I'm hopeful the food will be good, but doubt it if it is delivered. I hope the hookah idea works out (is there a deck on the roof?), but also doubt it because of the new rules and the way Yousefi seems to want to avoid permit issues.

    Is it wrong to not want to go to Levels Tavern based on Yousefi's picture? Popped collars are -not- this neighborhood. Plus, 1,300 people have the same interests as you? Yawn – what a boring lounge. It's like he doesn't know Middle Eastern hookah lounges are niche – it is, and one could play up their expertise and cross cultural benefits.

  6. dcPYro

    The name of the venue is Level. The tavern part has been inadvertently associated with our name since we are applying for a tavern license.

    The hours of operation are 7 days a week opening at 11 am. This will not be a niche establishment.

    We will have a full executive kitchen on the premises offering a variety of Mediterranean and Middle Eastern dishes.

    This is not a nightclub and there will be no cover charge.

    I'm in the process of designing a web site prior to the June 18th meeting at Madrigal Lofts in order to convey my vision in a concise manner.

    I am looking forward to working with the community in addressing all their concerns and building a successful business that will be a part of the neighborhood for years to come.

  7. John Thompson

    I live a few blocks away and I'm very excited about something fresh, new & hip, neighborhood feel to it. I hope it becomes a laid back loungy place with the casual neighborhood atmosphere that Busboys brought to City Vista!

    Hope you're LGBT friendly too – if so, let me know? I have a couple of outstanding suggestions. :)

  8. dcPYro

    John, I am always open to suggestions. I would greatly appreciate your support and attendance this Thursday, June 18th at 7:30 pm at the Madrigal Lofts lobby.

    Talk to you soon.

  9. DCSingles

    Myself, I'm excited for Level to open. I hope they decide to keep the hookah bar option- it seems like everyone in DC has hopped on the hookah bandwagon, which would be great for their business. I only work 3 blocks away so it would be nice to have a place to stop by in the evenings for a shisha and a drink.

    As for the location, it's not that bad. It's very close to Chinatown, so those wishing to use metro wouldn't have to walk far to get to Level. I agree that most individuals would be locals who would walk or take a cab. For those who drive parking will be no more complicated that those who frequent any other part of the city at night.

    I think it's great that he has 1300 people with the same interests on Facebook. In this city, you often have to build up your business with who you know. I went to the grand opening of a friend's hookah bar in Adams Morgan and within weeks it became one of the most popular hotspots at night, mostly because it gained a great reputation from those with similar interests (hookah, Middle Eastern food, bellydancing). Networking is a big part of being successful in this business.

    Good luck- I can't wait for the grand opening!

  10. fourthandeye

    Just this month I've been to two after work birthday happy hours that had attendees from around the metro area. One was on CT Ave and the other on H St NE. Both were under the threat of rain – and that probably deterred some people into driving… but 75% of the attendees arrived by car.

    A non-trivial share of people do drive to bars. Especially bars that are not in destination entertainment districts were they can easily hop from one bar to the next should they not want to stay at one place all night. That's reality.

    It really should not be difficult to accommodate these cars so I don't understand the need for all this denial. There are many surface parking lots along the adjacent blocks that are empty in the evenings. It will just take planning. As Cary Silverman mentioned Avenue (aka Lux Lounge) is a venue of similar size with agreements with two parking lots.