Tel’veh Wine Bar & Cafe at 401 Mass has had some visibility challenges since opening in May. The retail space is set back from the corner behind landscaping and architecturally the design of the facade seemingly tries to conceal rather than showcase the retail. Ownership has taken various measures such as window decals, sidewalk chalkboards, and flimsy signage planted into the landscaping to state their presence.
Tel'veh signage on July 29
When the licensing/permitting for the patio space goes through that should make a dramatic difference in visibility for Tel’veh as tables, chairs, and colorful umbrellas should make it more obvious to passersby that a restaurant/bar resides there. I think a colorful awning above the front entrance might make more of an impact that the tiny brown sign they recently installed.
Washingtonpost food critic Tom Sietsema was harsh on Tel’veh but otherwise reception has been positive on Yelp and the blogosphere. I myself have been four times and have enjoyed the atmosphere and service. Hopefully the lack of street level visibility can be overcome. The landlord should realize it is in their best interest for the retail space to be as prominent as possible and should support Tel’veh in this effort.
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