Lunar Massage recently turned five years old. The affordable, no frills bodywork service specializing in seated-chair and fully clothed table massages for on-the-go professionals opened its first location at 1101a 5th St NW back in 2009. The 5th Street location is open Tuesday thru Sunday from 11AM to 8PM.
Washington, DC (April 9, 2014) — Lunar Massage started as a single cozy studio in DC’s fledgling Mt Vernon Triangle neighborhood in 2009. It has since grown to a three-location chain, employing over a dozen therapists and boasting a big local following.
“Mt. Vernon was not nearly the booming neighborhood it is now,” laughs Joanna Robinson, Lunar’s founder. “Back then, there was a lot of stagnant real estate and the world economy was in a free fall. But I really wanted to be an entrepreneur. And I remember thinking, ‘Well, there can’t be a WORSE time than this so I might as well go for it.’”
Lunar’s affordable pricing and simple menu are a reflection of that recession mentality. The company is devoted to making an essential health service easy to consume and effective. It consciously rejects the off-putting setting and pricing opacity plaguing most traditional massage outlets.
“I call the traditional way of getting a massage the ‘$100 crapshoot.’ Most places punish customers for scheduling shorter sessions. You never really know what you’re going to get. The menus are confusing and modalities hard to understand. There’s a good chance you’re going to walk away disappointed.”
Robinson continued: “Here at Lunar, you can get great bodywork for the cost of dinner. The stakes are a lot lower. And we actively ask each customer what they’re hoping to get out of a session. Our operations are simple, transparent, easy to experience, and focused on addressing specific physical issues, not providing superficial pampering.”
To celebrate the anniversary, Lunar is offering dollar-a-minute massage all month to its members. Membership costs $40 for the year of lower prices and other discounts.
“I’d love to add more locations, but it’s tough for funky local start-ups like mine. We are getting squeezed out by big chains and alcohol-fueled businesses,” Robinson says. “But I’m passionate about adding unique retailers to DC’s boom. I love this city and want to contribute to its growth and character as much as I can.”
Check out Lunar Massage at LunarMassageDC.com to schedule an appointment, or to read more about its philosophy and its therapists.