The V apartments marketing campaign (www.thevatcityvista.com) incorporated an option for potential renters between 2 months free rent or participation in the unique “generoCITY” concession offering. The “generoCITY” program offers up to $5,000 in savings at the on-site retail at CityVista including Safeway, Busboys and Poets, Results, the Gym and 5th Street Hardware.
I couldn’t ever imagine selecting the “generoCITY” program over two months free rent unless the dollar values made the spending program a winner by a large margin. If it is designed as an even value proposition, which it likely is, I don’t understand the usefulness. It seems purely like a marketing gimic to stand out – not that there is anything wrong with that.