The 2008 Survey was noteworthy on two fronts from the Triangle perspective. The boundaries of the survey area extended beyond the Downtown BID north of Mass to include the Mount Vernon Triangle and the majority of the Mount Vernon Square neighborhoods. Additionally, the presence of the new Safeway at City Vista generated a dramatically different distribution of responses to all the grocery related questions.
Of the 1057 respondents, 526 were residents.* The results of the 2008 survey validate most of the findings of the 2007 survey, but the opening of the Safeway in the City Vista project has resulted in some major differences. For instance:
- The percentage of Downtown residents that shop for groceries Downtown grew from 10% to 56%
- residents traveling to Virginia for groceries dropped from 41% to 16%
The 2008 and 2007 surveys both suggest that Downtown BID area residents are young, well educated and earn high household incomes. Also, according to both surveys the buying preferences of residents indicates an unmet demand for shoppers’ goods retail.
Charts courtesy of downtowndc.org.